The DC Shoes global site (www.dcshoes.com), produced by the wonderfully talented folks at Terralever (the agency I represent), just picked up CommArts Webpick of the Week. We join the ranks of brands like Gatorade and adidas with this incredible honor.
Check out the honors over at CommArts.
Cue the shameless self promotion and obligatory screenies:
Tech startups are based around automation and efficiencies. Agency business models are based around increasing billable services.
Everyone knows that if we go to actual measurement, ad rates will collapse because the numbers aren’t as good as Nielsen makes them look.
“Tears are falling on MacBook Pros and Pier 1 throw pillows all across this country today.” +1 to Funny or Die for assigning a unique hashtag to the video: #NetflixReliefFund.
A campaign with no strategy but the best tactics almost never succeeds; a well-defined strategy will even save a campaign with poor tactics from failure.
Those who do not understand marketing analytics continue to ‘…use statistics as a drunken man uses lampposts—for support rather than for illumination.’ (Andrew Lang)