I can’t imagine capturing the digi-geeky goodness of this infographic in a caption, so I’ll instead explain my inability to do so.
The DC Shoes global site (www.dcshoes.com), produced by the wonderfully talented folks at Terralever (the agency I represent), just picked up CommArts Webpick of the Week. We join the ranks of brands like Gatorade and adidas with this incredible honor.
Check out the honors over at CommArts.
Cue the shameless self promotion and obligatory screenies:
Tech startups are based around automation and efficiencies. Agency business models are based around increasing billable services. — “How Ad Agencies Can Act More Like Tech Startups” via Fast Company
Everyone knows that if we go to actual measurement, ad rates will collapse because the numbers aren’t as good as Nielsen makes them look. — Business Insider
A campaign with no strategy but the best tactics almost never succeeds; a well-defined strategy will even save a campaign with poor tactics from failure. — I agree, though I wish Mindfire would validate this with hard metrics.
Are Your Customers Becoming Digital Junkies? -
“Nearly 50 percent of US online consumers are now advanced users of smartphones, social networks, and other emerging tools—up from 32 percent in 2008.” And yet, social media strategy and tactics and mobile marketing rank lowest among priorities for marketing executives, both at hovering shamefully low at 11%.
(Via McKinsey Quarterly, eMarketer.com)
Those who do not understand marketing analytics continue to ‘…use statistics as a drunken man uses lampposts—for support rather than for illumination.’ (Andrew Lang) — “Trick Questions” via ClickZ
EdgeRank: Vital to Social Success -
Granted, the article is older than T-Rex bones, but it’s extraordinarily useful for demystifying Facebook’s News Feed algorithm.
A simple tool to start gathering some basic analytics: EdgeRank Checker. (Be wary of isolated statistics, they can easily tell a skewed story.)